Eyad has over 30 years experience in marketing product solutions to the construction industry including 10 years with ALYAF during which he contributed toward establishing a strong foothold for ALYAF as a leading manufacturer of high quality geotextiles in the Middle East. His focus besides maximizing market share has been on promoting ALYAF products and technical services to consultants and government departments.
ALYAF has embarked on an expansion plan to encompass other geosynthetic products where Eyad has played a pivotal role in launching the new joint venture with UK based GEOfabrics to manufacture geocomposites at ALYAF’s manufacturing facility in Dammam. This involved an intensive marketing campaign including seminars, mail shots, advertisement, meeting with consultants and government departments to introduce then new geocomposite product range.
Throughout his assignment Eyad has held the convection that customer service should always remain at the forefront of priorities ensuring that customers receive unparalleled service to complement the high quality of ALYAF’s products which have been widely acknowledged by many prestigious organizations in the region.
Check out the incredible speaker line-up to see who will be joining Eyad.